The 'Ostuni' Sun-Fade Raw Hem Denim

The essence of effortless Mediterranean sprezzatura. The Ostuni Raw Hem Denim captures the sun-drenched spirit of the Italian coast. Crafted from premium heavyweight cotton denim, these trousers undergo an intensive washing process to achieve an authentic, sun-bleached patina and pronounced vintage whiskering. Finished with a relaxed, straight-leg drape and a distinctive raw-edge hem, they offer a masterclass in perfectly undone luxury. Pair them seamlessly with our Palermo Pinstripe Overshirt or a simple ribbed tank for an elevated, high-summer aesthetic.

Details:

• 100% Premium Heavyweight Cotton Denim

• Relaxed, straight-leg tailored fit

• Authentic sun-bleached wash with pronounced vintage whiskering

• Modern raw-edge hem that naturally frays over time

• Classic five-pocket design with antiqued silver-tone hardware

• Signature LoggiaFirenze subtle detailing

Care Instructions:

• 30°C Machine Wash (Wash inside out with similar light colors)

• Do Not Bleach

• Line Dry in the Shade (Crucial to preserve the specific wash and prevent shrinkage)

• Warm Iron (Max 150°C) if needed

• Do Not Dry Clean (Note: The raw hem is designed to naturally roll and fray slightly with washing, adding to the intended vintage aesthetic)

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