The 'Positano' Sun-Fade Wide Denim

Coastal nonchalance meets architectural drape. The Positano Denim redefines the heritage jean with an exaggerated, relaxed silhouette and a specialized, sun-drenched wash. Crafted from premium heavyweight cotton denim, these trousers are engineered to hold their wide-leg shape flawlessly while offering the lived-in comfort of a decades-old favorite. Featuring subtle hip whiskering and classic five-pocket styling, they provide the ultimate foundation for unstructured summer luxury. Pair them with our Catania V-Neck or a heavy oversized knit for an effortless, resort-ready aesthetic.

Details:

• 100% Premium Heavyweight Cotton Denim

• Relaxed, wide-leg architectural silhouette

• Authentic sun-faded wash with subtle vintage whiskering

• Classic five-pocket design with antiqued hardware

• Signature LoggiaFirenze branding details

• Designed for maximum comfort and a fluid, unstructured drape

Care Instructions:

• 30°C Machine Wash (Wash inside out with similar colors)

• Do Not Bleach

• Line Dry in the Shade (Crucial to preserve the specific sun-faded patina and prevent shrinkage)

• Warm Iron (Max 150°C) if needed

• Do Not Dry Clean

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